MICA (formerly known as Mudra Institute of Communications, Ahmedabad) stands out as India’s premier B-school for Strategic Marketing and Communication. Established in 1991, MICA has consistently evolved to stay ahead in the rapidly changing domains of marketing, media, digital communication, and branding. As the only residential institute in India dedicated to creating leadership in strategic marketing and communication, MICA blends creativity with business strategy like no other.
Legacy and Evolution
Founded by the Mudra Foundation, MICA was envisioned as a hub for innovation in communication. Over the years, it has developed into a globally recognized institution, known for its focus on creativity, consumer insight, and digital transformation. With over three decades of experience, MICA has built a strong alumni network, many of whom now lead brand, digital, and media strategy roles across top global firms.
MBA Programme Highlights: PGDM-C and PGDM
MICA offers two flagship full-time residential programmes:
- PGDM-C (Post Graduate Diploma in Management – Communications): A unique course that focuses on Strategic Marketing and Communication, combining core management disciplines with insights into media, advertising, and digital marketing.
- PGDM (General Management): Launched in recent years, this programme retains MICA’s strong foundation in marketing but is structured more broadly for general management aspirants.
Both programs are AICTE-approved and span two years. Students can choose from specializations in Brand Management, Media Management, Digital Communication Management, Marketing Analytics, and Advertising.
Faculty and Pedagogy
MICA boasts a world-class faculty with a rich blend of academic rigor and industry experience. Professors are active in research, consulting, and media discourse, ensuring that classroom discussions are always contemporary. Faculty members bring expertise from IITs, IIMs, global universities, and multinational corporations. Courses are taught using a mix of case studies, live projects, workshops, simulations, and lectures.
Batch Profile (2023-2025)
MICA values diversity in background, thought, and experience. The batch typically features:
- Class Size: ~180-200 students per programme
- Gender Diversity: ~55% female, 45% male
- Educational Background: Mix of engineers, commerce, arts, media, and management graduates
- Work Experience: 50-60% freshers, rest with work experience across sectors like IT, media, startups, consulting, and FMCG
This blend fosters peer learning and an inclusive culture of innovation.
Placements and Career Opportunities
MICA enjoys robust placements driven by its niche positioning in marketing and communication. Key highlights from the latest placement season:
- Average CTC: ~INR 20.1 LPA
- Highest CTC: INR 36+ LPA
- Top Recruiters: Google, Amazon, Reckitt, Tata Digital, L’Oréal, P&G, Accenture, GroupM, Flipkart, Deloitte, HUL, and more
- Roles Offered: Brand Manager, Digital Marketing Manager, Media Strategist, Product Manager, Consumer Insights Analyst, Marketing Analyst, Content Strategist
The alumni network actively supports placement, mentoring, and career growth.
Admission Process and Safe Scores
Admissions to MICA’s PGDM and PGDM-C are via MICAT, which is a two-part admission process:
- Eligibility: Bachelor’s degree in any discipline + a valid score in at least one of the following exams:
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- GMAT (Graduate Management Admission Test)
- MICAT: A unique entrance exam that tests:
- Divergent Thinking and Creativity
- Written Communication
- Psychometric Analysis
- Quantitative & Verbal Skills
- General Awareness (with focus on media/marketing)
Selection Process:
- Shortlisting based on CAT/XAT/GMAT + MICAT
- Group Exercise (GE) and Personal Interview (PI)
Safe Scores (Indicative, based on past trends):
- CAT/XAT/GMAT: 85+ percentile
- MICAT: Scoring 50-60 percentile (scaled) with strong performance in GE-PI gives a solid chance
MICA places significant emphasis on creativity and clarity of thought rather than just aptitude scores.
Why students pick MICA?
- Unmatched focus on marketing, branding, and communication
- Pedagogical innovation and industry-aligned curriculum
- Global exposure through exchange programs and live projects
- Strong industry connect and consistently high ROI
- A vibrant campus culture that nurtures creativity and leadership
For students who aspire to lead in the evolving world of marketing and media, MICA offers the perfect launchpad.